Why Not Just Bits?

I’m Alex. I’m CTO at reev, where I lead a 30-person engineering org across multiple domains.

Before that I scaled engineering at Limehome and Conichi (acquired by HRS), and shipped products at Blinkist, ProSieben, and Joyn. Twenty years in tech, the last ten leading teams across Italy, the UK, the US, and Germany.

I write for founders who built fast, got traction, and now need to figure out what comes next.

You built your MVP. Maybe with AI tools, maybe with a small team, maybe with your tech friend as CTO-cofounder. It works. Customers are paying. But now you’re hiring engineers, preparing for due diligence, or wondering why your team of 15 ships slower than your team of 3.

That’s the gap I help with. The messy middle between “it works” and “it scales.”

Once a month I write about the problems I see founders hit. First engineering hires. Teams working with AI assistants that need structure. Technical due diligence. Delivery that stalls when teams grow. The moment a technical founder needs to stop being the CTO.

No frameworks. No theory. Just what I’ve learned doing this work.

If any of that sounds like your situation, subscribe. And if you want direct help, Book a free 20-min call